Lifestyle creator and mother to Solomon and Jack, known for her timeless eye and thoughtful approach to everyday living. With a love for old homes, estate sales, vintage finds, fashion, beauty, and the art of creating a meaningful home, Bailey shares an elevated yet deeply personal perspective on modern motherhood.
Rooted in slow, intentional living, her content blends beautiful storytelling with the genuine moments of family life, creating a space that feels both aspirational and lived-in. From pieces she brings into her home to the brands she incorporates into her family’s everyday routines, Bailey shares with a discerning, authentic point of view that has built lasting trust with her community.
Total Followers
11.4k
Engagement Rate
8.8%
Average Reach
40k
Bailey’s audience is predominantly female, with 89% identifying as women and nearly 50% between the ages of 25–34—a highly valuable demographic of style-conscious women in a key stage of purchasing and household decision-making.
Her engagement rate is more than double the average for creators of a comparable audience size, reflecting the genuine connection she has cultivated with her community. Bailey is highly selective about the brands she partners with, prioritizing products that naturally align with her lifestyle, aesthetic, and values.
This thoughtful approach has created a strong foundation of trust, allowing brand partnerships to feel like a natural extension of her content rather than traditional advertising. The result is an audience that is not only highly engaged, but genuinely receptive to the products and brands Bailey chooses to share.